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Cuff bracelets are a versatile and stylish accessory that have been popular for centuries. Fitting snugly around the wrist, they are a cult favourite go-to on any occasion from casual outings to red-carpet glamour. In this blog post, we will explore the history of cuff bracelets, the different types available, and how to style them. The history of cuff bracelets can be traced back to ancient civilizations such as Egypt, Greece, and Rome. In these cultures, cuffs were worn as a symbol of wealth and status. They were often decorated with precious stones, intricate designs, and symbols of power. Fast-forward many centuries, and one popular style of cuff bracelet is the statement cuff. These cuffs are typically larger and are often adorned with intricate designs and gemstones, a beautiful nod to the style’s ancient origins. Statement cuffs are a versatile piece which can be styled in many ways. For a more casual look, our gemstone cuffs can be worn with jeans and a blouse. For a more formal occasion, our cuffs can be worn with a cocktail dress, elegant evening gown or power-suit, creating a beautiful allure of quiet confidence. When wearing cuff bracelets, it's important to keep in mind the size of your wrist. A cuff that is too large will slip off your wrist, while one that is too small will be uncomfortable to wear. This is the main reason why, here e at YAA YAA LONDON, our cuff bracelets are adjustable. We believe that the perfect fit makes all the difference when you’re ready to take on the day with your bracelet. There’s no longer need to worry about your bracelet feeling uncomfortable or getting lost! It's also essential to consider the style and colour of the cuff when choosing what to wear with it. Our ‘Summer Love’ Cuffs are available in a range of exciting and vibrant colours making them the perfect accomplice to spice up a simpler outfit. Alternatively, if you’re playing with prints and bold tones, a more muted colour cuff, such as black or white, may be a preferred pairing to avoid overwhelming the final look. In conclusion, cuff bracelets are a versatile and stylish accessory that can be worn by anyone. There is a colour to suit every taste and occasion. So next time you're looking for a way to add a touch of style to your outfit, consider a cuff bracelet as a perfect accessory. Add a cuff to your collection and shop our range of cuffs and bracelets today  

  YAA YAA LONDON 'Molten Heart' Gold Rings in Navy Blue & Black Grey   For centuries, heart-shaped jewellery has been a popular choice, and for a good reason. As universally recognised as a symbol of love, affection, and romance, this powerful piece makes the perfect gift to a loved one or worn as a symbolic statement of self-love and empowerment. Our new ‘MOLTEN HEART’ collection was inspired by our founder, Yvonne’s, experience of feeling the overwhelming love from her friends and family following her pregnancy and later birth of her daughter.  The origins of heart-shaped jewellery can be traced back as early as the 15th and 16th centuries, becoming a statement to show one’s affection for another. Since then, it has become a popular choice for jewellery designers around the world. Traditionally, the heart represents love, affection, and romance. It signifies the bond between two people and is often gifted as a symbol of commitment, making it a popular gift to a loved one on special occasions. Nevertheless, two people are not always needed to spread the love these pieces boast. They can also be worn as a symbol of self-love and empowerment, reminding those who wear it to love themselves and to embrace their individuality. Heart-shaped jewellery comes in a variety of styles, from simple and elegant to bold and extravagant. One of the most popular types of heart-shaped jewellery is the heart-shaped necklace. This type of jewellery is often given as a gift to a loved one or partner as it is worn close to the heart. Our ‘Molten Heart’ necklace was created to inspire its wearer to be bold, beautiful and stand out from the crowd. As a strong statement piece, this necklace features a stunning turquoise blue heart-shape stone on a glorious chunky golden chain and is perfect when you need a reminder to show yourself some love.   YAA YAA LONDON 'Molten Heart' Necklace   Another popular type of heart-shaped jewellery is the heart-shaped ring. This type of jewellery is often given as a symbol of love and commitment and can be worn on the ring finger. Our ‘Molten Heart’ ring is a statement piece which oozes luxury. Set upon a romantic thick gold or silver plated band is a stunning juicy heart shaped stone with gold/silver plating pumping throughout its grains.    YAA YAA LONDON 'Molten Heart' Gold Rings in Navy Blue and Black Grey   In recent years, heart-shaped jewellery has become increasingly popular among younger generations. Heart-shaped earrings are also trendy options for those looking to add a touch of love and romance to their everyday style. Our ‘Molten Heart’ Earrings are handcrafted as an elegant accessory to elongate the neck. This stunning mix of dazzling semiprecious stones and gemstones are set upon an 18ct gold-plated brass earrings available in a range of colour combinations.   YAA YAA LONDON 'Molten Heart' Earrings Green Pink   In conclusion, heart-shaped jewellery has a long history and deep symbolism that continues to be popular in modern culture. It represents love, affection, and romance and can be worn as a symbol of self-love and empowerment. With a variety of styles available, combined with the unique beauty of semi-precious stones, there's a heart-shaped piece of jewellery for everyone. So whether you're giving a gift to a loved one or treating yourself, heart-shaped jewellery is a beautiful and timeless choice. Feeling inspired? Shop our ‘Molten' Range

  YAA YAA LONDON as featured in 7Hues Magazine February 2021. The model wears our YYL LUXE Sterling Silver Green Agate Purple Stone Earrings   When you were still playing with dolls, your mum most probably took you to the nearest jewellery shop to get your ears pierced. Little did she know that was the beginning of a long, exciting fashion adventure. You had probably worn those very same earrings for years, enjoying a little flower or ladybug that had framed your face delicately. Ever since, you have tried to find the most beautiful jewels to dress your wrists, ears, and neck.   YAA YAA LONDON as featured in L'OFFICIEL. The model wears our 'SOLAR POWER' Ring in Green.   Jewellery truly has evolved from a proof of social status or belonging to a community to something totally ethereal and unexplainable. It is far more than just an accessory: it is an inherent part of fashion and self expression. Today, getting dressed in the morning automatically includes, for most women, putting on a couple of bracelets, a cute pendant, and a nice pair of hoops. Adorning your outfits has never been that simple. Jewels echo and accompany any style, any garment, and even sometimes transform it. There is no wonder why famous fashion houses now incorporate gold or pearls in their clothing creations. From a simple black dress, you can create something more elegant and elaborate with a diamond necklace. You can also make it rock with some stacked silver chains. The whole concept of your look can be elevated to the next level with some carefully-chosen jewels. They will give texture and personality to what you are trying to say to the world. Jewels, no matter how discrete, will always catch the eye and reveal other facets of your personality. They unveil the soul elegantly, and that is why we could never imagine fashion without jewellery! At YAA YAA LONDON, we are so passionate about jewellery that we could not imagine our life without designing the most elegant pieces.  Expand your personal jewellery archive by shopping our collections at yaayaaalondon.com today.

  We can all certainly remember the last time we’ve pronounced the words “I’m having a terrible day! I’m not feeling comfortable in my short skirt/tight jeans/cropped top! Ugh! I hope no one can see it’s too tight/revealing!”.     And we have all chosen a bright-colored sweater to cheer us up on a rainy day at least once. And some are still trying to tell us that fashion does not play a huge part in our daily mood? Along with makeup and jewellery, it does influence your attitude and spirit more than we tend to think.  Just as we tend to judge books by their cover and people by their appearance, we unconsciously want to seem like the best version of ourselves. We never choose a garment randomly. We never the house with an asymmetrical eyeliner. And we wouldn’t buy jewelry that doesn’t please our eyes when we look at it.  Yes, in the end, fashion, jewellery, and makeup are all about happiness. In any way you look at it, this trio of appearance-changers is an absolute reference to our mental health.  When you feel uncomfortable with yourself, that’s usually when you probably do your most beautiful makeup look. You just want to feel like THAT woman. Being preppy and at ease in your clothes will make you confident. Fashion, Makeup, and Jewelry have imposed themselves as an essential key to balance our emotions. They have the secret power to help us find the person that we are. They are also crucial to help you express your current vibe and infinitely modify it.  So whichever area of the aesthetics you want to play on, open your eyes and look around. There are endless possibilities that can help improve the way you see yourself and interact with the world.  

It’s true that during the past few decades, jewels have become indispensable to our outfits. People have taken to embellishing their bodies. After all, the Egyptians and many Ancient cultures used to do it, and fashion is gaining points back with the entire population sporting jewels of some sort.      First worn by the royalty, jewellery was proof of wealth and nobility. A princess would never go without a tiara or a king without his crown. Throughout the ages, however, jewellery has become more accessible.  In the sixties, a woman’s favourite piece was a pearl necklace, in the 70’s leather and fabric bracelets added a perfect bohemian touch to an outfit and in the ’80s, big fluorescent earrings were all the rage. Costume jewellery or fashion jewellery was very much affordable because of its basic materials such as coloured glass, enamel, or plastic. Nowadays, jewellers are reinventing the fine work of sterling silver, the one material that can  accompany you through any event of your life and turn a good outfit into a splendid one. We have come to a time where luxury meets accessibility, and the meeting point is silver jewellery. First things first: what is sterling silver? Sterling silver might very well become your best friend, you just don’t know it yet.  Sometimes called silver 925, it refers to a mix (or ‘alloy’) of silver and other metals such as copper. The specificity of sterling silver is in fact the proportion of pure silver that is found in it. There must be at least 92.5% - 925/1000 - of pure silver to be so named. Just because the alloy is almost purely composed of silver doesn’t mean the price tag follows.  To this day, silver is the least expensive precious material around - for our greatest pleasure.  This alloy enables the creation of durable jewels. It is true that pure silver will be softer and way more fragile, curbing the fine work of jewellery. Thus, mixing silver with other materials in precise proportions is a good compromise between the luxury of a pure metal and the durability and quality of a ring that you will be loving for years. Silver is very malleable, and the alloy can be transformed into any shape, giving way to experts’ creativity. A little bit of history Sterling silver has made it through a lot of stages before becoming one of our favourite ornaments! Already used in the Middle Ages in places like Great Britain to produce coins, its purpose has been since then widened greatly to reach our jewellery boxes. Further on, the discovery of silver mines in America, especially in Latin America, has helped increase the production of all types of sterling silver items like medical instruments, kitchen utensils, and so on. During the wars, when the countries start relying on their people for funds, the people often sold their diamond, platinum and gold jewels, only to keep silver jewellery. However, we must note that these silver items were often associated with wealth and status - not everyone could afford it. Sterling silver was renowned as a precious and luxurious metal at that time. In quite a short time, sterling silver has imposed itself as a fine and qualitative metal, extremely used in jewellery for the way it easily complements any outfit. Once again, we have royalty to thank for spreading fashions that included silver as well as more earthy materials that include gemstones like the ones we use at YAA YAA LONDON. Styling options Silver jewellery paired with gemstones We have seen many times on runways and magazines the association of gemstones with rich, coloured metals such as yellow or rose gold. Although beautiful, this team is now giving some space to silver! Indeed, the team sterling silver/gemstones gives a delicate elegance and youthful refinery to any outfit.  Mix the light aspect of silver with the vibrant colours of a ruby or green onyx for a soft and sleek style. Mixing gold and silver Of course, you can always pair gold and sterling silver to send a whole different message to the world! Choosing a silver and gold piece of jewellery is the insurance of having an offbeat style. The freshness of silver will easily embrace the warmth of gold. The contradictory mix of the two materials is without any doubt the way to show your fearless and yet thoughtful choices - even in the smallest details. Marrying gold and sterling silver can be as interesting as mixing textures, patterns or styles in the same outfit: let your personality bloom! How to style silver rings, cuffs and earrings   What is really appreciated about silver is its versatility. Used to ornate an elegant work outfit or to enhance the rocky style of a leather jacket, silver will never disappoint you! Possibilities are infinite for you to create that one look that perfectly matches your vibe. A chic and refined look could not make it without a discrete silver ring engraved or surmounted with a clear gemstone. A bohemian and beachy look would be perfect with a silver ring, finished with a big bright crystal! And if you are going on a romantic date, turn towards a pair of dangling silver earrings to deliciously frame your face. In Conclusion... Silver has gained interest these past few years and we hope we’ve enlightened you on the why’s and how’s of silver. Its versatile use enables us to either enhance a particular aspect of our outfit or to bring even more delicacy to it. Quality and pricewise, sterling silver is the way to go if you don’t want to break your piggy bank and still enjoy high-quality jewellery!  

Our jewels have become part of our daily life. From the plastic ones from our childhood to the ones we got as a present from a beloved one, it is understandable that one would like to keep them forever.  However, jewels that we love most might erode faster than we wish if they lack proper care and attention. To help you keep your jewellery fresh and looking dapper for longer, here are some tips on how to store and care for it.  First things first: you have to get to know your jewellery. The material it is built from, the process used to create it, and even how it should be cleaned. We give you a few tips on how to keep your jewellery pretty for longer here.  Knowing your jewellery ensures you know how to care for it to keep it fresh, and even what types of materials and stones you like for future purchases. We often recommend wiping the jewellery with a clean cloth to make it look bright and dandy again. If you’d like a specific product to use, there are a few good options of jewellery cleaning products available online and the jewellery care card included in every order has some of the best recommendations too, so pleased keep hold of it!  Jewellery Care Caring for your jewellery also means storing it properly. The box you received with your proposal ring is not only pretty and decorative but also an appropriate cocoon for your favorite jewels. Choose the most qualitative storage you can find: price doesn’t count when it comes to the things you cherish most.  We can not stress enough the reasons why you should keep your jewellery in separate boxes. Detangling your necklaces is annoying, but it also causes damages to the material and gemstones!  Finally, avoid wearing your jewels during what we could call 'indelicate activities'. Sleeping, showering, training at the gym, cleaning,… All of these activities contribute to damaging your rings, bracelets, or necklaces, especially when you use chemical products.  The last piece of advice we could give you is to treat your jewellery with love and patience, and always remember that every piece is unique and one of a kind.    For any additional questions about your jewellery care, feel free to contact:  customercare@yaayaalondon.com. Our team will be happy to assist you!

Although we always seem to regard our own era as "the modern one" and the most advanced one in all matters, one must never forget our roots. All is a matter of evolution. All is a matter of continual growth and inspiration. It takes but common sense to understand that without understanding History, our seemingly confident steps would not take us very far. The team here at YAA YAA LONDON is passionate about colours and shapes that spread confidence and allow our community to dream without any limit. However, beyond the craft and skills poured into bringing to life each unique YAA YAA LONDON ornament, we also deem it appropriate for you to know that every detail of the jewellery you are wearing boasts a deep personality. Our new range of Cuff Bracelets represents the best that jewellery can offer. Over 5.000 years old, the ornament has travelled through centuries and continents, through controversies and low-class reputation, only to be re-elevated as a must-have accessory in recent years. With cuff bracelets, we think colours, we curate shapes, and we twist them to modernise the pride of wearing history on your wrist. Cuff bracelets: Quid? A cuff, also referred to as a bracelet cuff, is an open bracelet that wraps around your wrist with an opening that allows you to push it into place from the side of the wrist. Most of the time, a cuff bracelet is wider than simpler link bracelets and calls for more imagination since it is more rigid than the aforementioned link bracelets. When designing a cuff bracelet, jewellers work on a fit that hugs the skin while providing elegance and lightness. Usually, the cuff features a wider, decorated part that sits on the top of the wrist or the outside of the am. Easy to wear and made to impress in style, the cuff can be traced back thousands of years, making appearances in ancient cultures from Africa to Asia, from Europe to the Americas. Digging in the past: Cuff bracelets, a controversy The cuff bracelet might have a rich and breath-taking history, but its original name has struggled through many more controversies than we can imagine. Archaeologists do not entirely agree on the period when the term “slave” bracelet was first used, but it takes nothing away from its history of ownership, pain, and freedom. Already about 5.000 years ago, the ornament decorated the arms of slaves and servants. A painting found in Pakistan and dating from around 2.600 BC depicts a woman dancing with “slave” bracelets. The beginning of the modern “New World”, around the 16th Century, saw a boom in the use of cuff slave bracelets because they were actually used as such. Slaves deported from Africa to serve in the Caribbean islands, and the Americas had to wear a one-piece bracelet engraved with branding or a number to be identified. Generally, the cuff would be crafted from flattened bronze or wrong iron to resemble handcuffs.   Summer Love and Deep Love Cuff Bracelet   In other parts of the world, the jewellery item grew to more respectable environments, like in India, where men offered the cuff to the women they were chasing. The story of the love bracelet seems to date back to the Roman Empire, where it also became a highly sought-after fashion accessory. Imposing ancient empires such as the Mayans would use the bracelet as a status symbol and style. The Egyptians decorated the cuffs with gemstones and engraved them, while the Greeks used metal and leather to craft cuffs that were believed to protect the wearer. The cuff: embracing history and style Navigating the waters of history, the cuff bracelet has reached contemporary society in endless declensions of boldness and materials. Women and men alike can build up their jewellery on par with their outfit quickly, with cuffs that you can wear on their own or stacked for maximum impact. The cuff bracelet and its open end are secure, stylish, and immersed in an extraordinary fashion personality with a proper statement look. Fortunately, as decades passed, the cuff has lost its dreadful meaning and now strikes our hearts lightly in bangles of styles for every occasion. An endless list of fashion influencers was reported along the years to set the cuff trend over and over again. Coco Chanel herself, for instance, designed the Maltese Cross cuffs in collaboration with the jeweller Duke Fulco di Verdura and was known to wear them often. In an encounter with the great Muhammad Ali at the RFK Tennis Tournament Party, Jackie O, John F. Kennedy’s wife, was immortalised wearing gold cuffs signed Van Cleef & Arpels. In the boom of freedom of the 1960s, Vogue’s editor and journalist Diana Vreeland was rarely spotted with naked wrists. Instead, huge bangles and cuffs would often hug her wrists, stacked one upon the other in a statement look. How to do the YAA YAA LONDON cuff in 2021 Summer Love Cuff Bracelet by YAA YAA LONDON If the cuff has decorated the lives of so many powerful females through the years, we can confidently say that its history and beauty are the main reasons for that. When wearing a cuff, you can show off your style delicately or boldly - and easily add some splash of colour to showcase your individuality further. Not one person should feel excluded from wearing that type of bracelet, as the cuff used to be an adornment of both genders. Wear it on your wrist, forearm, or upper arm in a line of precious metal, leather, or even wood, to feel invincibly fashionable. How about stacking up brightly-coloured cuffs with a full-white outfit and an oversize shirt with a mesh print? An elegant alternative could be to wear one thin cuff with a tux and dangling earrings in more statement colours like our Hold On earrings - sober yet striking. Or, as seen on the Ralph Lauren runway, you could try and wear the cuff over a thin sweater as an exciting attempt to liven up your style. In the end, what matters most is the fun you have while matching jewellery to your outfit. Cuffs give an edgy, sober, and stylish look altogether, and you can infuse as much personality and statement as you wish in such an item. Pastel or bright, polished or matte, thin or as bold as it gets, the cuff is always the solution.

You become your thoughts. The water is greener where you water it, and every ounce of positivity transcends the layers of the day. As we are constantly hit by society’s crazy expectations of beauty and fashion standards and expected to showcase extreme outgoingness and sensitivity, it can be hard to let our true personality shine through confidently. “All the world’s a stage, and all the men and women merely players”. Shakespeare forecast the need for hiding to preserve your innocence and confidence, and that seems to be the perfect spot where fashion comes into play. Confidence becomes your style, and your style becomes you. You grow into a pattern of positivity that seems innate shortly after allowing yourself to feel and evolve.  And when positivity becomes you, peace takes over. Just like martial arts masters avoid fighting, the most confident of us withdraw from the drama, and serenity and quietness take over.  Yes, you can be quiet and confident.  is all about that deep confidence, the kind that resurfaces when you least expect it, in waves of kindness and open-mindedness. Quietly Confident Earrings Confidence? Confidence comes with knowing your self-worth. The world can be terrifying, and unending negative thoughts that we’ve sometimes held on to steadily for years can be a tremendous challenge. If we stop for a moment, can we even just begin to imagine how far we can go with confidence as an ally? Confidence can help you move mountains, and much like the serenity that accompanies a rock-hard mindset, it is to be built up over time, thought by thought, action by action. Confidence is built in the closet, in the dark and silence, off stage, in the depths of the inner self that you never really show anyone else. The real plague is to stop taking the time to stop. With practice, you will be capable of handling your mind and interrupt all thoughts that are not efficiently participating in your self-growth. Yes, but how? To build your confidence, you need to take the time to assess your skills and tolerate who you are. At the beginning of the practice of confidence, it is not about self-love. How can you love yourself if you do not understand what love is? Self-love happens once you have taken the habit of doing things for that body, for that mind, without any other motivation than letting it breathe and expand into its full potential. You need to look at yourself objectively and understand the strengths and values that this entity, who is yourself, can offer the world. Groom your thoughts as you groom yourself, tackle your inner challenges with conviction. When you ease yourself into suspended moments for yourself, the structure of your life and the way you see yourself will flow together in a realistic sense of accomplishment that sparks up a soothing aura around you. With great power comes great responsibility and great confidence also comes with a responsibility; that of elevating the others around you. Fashion and Confidence When confidence flows in your veins, fashion becomes a playground. All you want to do is play with colours, and extravagant needs are born. You feel like matching textures to the place you will be going to that day, soirée rhymes with satin, and jewellery becomes your quiet best friend. For some, like Michael Kors, accessories are the exclamation point of a woman’s outfit. It states you as irreplaceable, different and shows that you own it. You own yourself, you own the whole of the fashion world, and you own the situation. However, as Coco Chanel stated: “It is the unseen, unforgettable, ultimate accessory of fashion that heralds your arrival and prolongs your departure.” The perfect ornament inspires fantasms of power and freedom. What is, really, confidence, if not the freedom to be yourself and choose to be noticed quietly? Quietly Confident: The quest for the unusual We believe that a carefully picked piece of jewellery presents you as an authoritative figure from the first look. Not only are you wearing a solid piece of reality that defines your mood perfectly, but you also own the freedom to stand out elegantly. And that is how we have reimagined our Quietly Confident collection. Bold is the new black. However, many everyday encounters make basic a must-have - and we have chosen to offer you the best of both worlds. Irregular-shaped stones mounted in an easy-to-wear shape, weight, and style. Your choice of fashion accessories determines the first impression that people have of you. Are you a trendsetter despite yourself? If yes, then earrings that are ‘sisters, not twins’ are your new understated go-to ornament. We have worked on subtly brushed gold metallic pieces that we have married with Agate crystal-lined stones - and if we need to go further into a quietly confident statement, we would pair these stunningly textured earrings with a Pinky Ring, a Duo Ring… or both, really. The only dilemma is to choose the perfect colours to match your ever-changing styles: yellow gold with cobalt, magenta and white, or rose gold with emerald. How to choose? Just look at who you were yesterday, who you are today, and who you want to become tomorrow. The answer will determine the perfect piece to match your goals. YAA YAA LONDON Earrings Quietly Confident Earrings Quietly Confident Earrings Quietly Confident Earrings  

Texture is a garment for the mind and an atmosphere for the memory. Enchanting drops of water when the rain starts sliding down the bus windows when you need to travel across the city. Thick cream on a cake, a remembrance of so many past pleasures that your mouth instantly starts watering when thinking of your next treat meal. Our memory associates those textures with various emotions that can energise us and contribute to an incredible mood boost. Texture provides visual and tactile sensations and memories and immediately draws attention. If you choose a velvety dress, the cloth will give volume to the body shape with a subtle play on light. If you go for a duller fabric, the texture will flatten your curves and deviate smoothly from your body’s natural proportions. And that is what texture is all about: illusion. It gives you the opportunity to play around with style with relatively important freedom. You can create a balance or crush proportions into asymmetry to transform the most common shapes into a new product of your mind.  Textures & Memory: A Close Relationship We are humans. We crave touch and exist in the world through nothing but our senses. As babies, we found comfort in the warmth of our mother’s arms and the smell of familiarity. As toddlers, when our mum would take us on a shopping spree, everything on this adventure would look bright and shiny. Little did we appreciate our mum and dad telling us off when we would reach for some glossy teapot or a little bag of colourful sweets, and the whole thing often ended in a crisis right in the middle of the supermarket. Didn’t it? Crisis days are over. You are now a grown person, completely able to enjoy the beauty of an object without touching it. In fact, in this world where artists are still sometimes regarded as aliens, most of us have been raised and conditioned to appreciate beauty without touching. Without feeling. 'INNER STRENGTH' GEMSTONE GOLD COCKTAIL RING Chances are, you still remember some of those bright childhood moments when you would be allowed to touch and feel. You might vaguely remember those shiny red shoes your mum got you as a young child. You might remember the pleasure of the flat shade when you were playing in the schoolyard on a hot May day. Textures are inviting and naturally blow in calm, comfort, and relaxation in the middle of stressful days. “The past becomes a texture, an ambience to our present.” - Paul Scott The Comfort of Texture With life experience, you can tell how you are going to feel even before touching something. But we think that the world should be touched. Texture should be felt to infuse movement into your days. Life is so unexpected always that any detail that can bring you comfort is essential. In the end, what you remember is always the feeling, and we are all about bringing a little bit of risk into our carefully organised lives.  We are all attracted to the unknown. We would all love to drop everything for a couple of days (or weeks - or even months, sometimes!). We are humans, which means that by definition, we want what we cannot have, or the opposite of what we usually have. Has it ever happened to you that you wished to drink a frosty glass of lemonade in the middle of searing summer hotness? Or, when it is cold, all that you are thinking of is the fire crackling in the fireplace while you are all rolled up in a warm cosy blanket…  Textures can make us feel absolutely at ease because they bring us the knowledge that we are attached to a known world. And comfort often helps us be more productive because no matter how far into society’s margins we want to disappear, we need to feel that we are not lost.  YAA YAA LONDON 'FOCUS' MATTE BLACK ONYX GOLD STATEMENT RING YAA YAA LONDON’s Take On Texture: Take the Risk Taking the risk. This is precisely what we have been working on lately; on bringing back the sense of primitive humanity and countering a feeling less life. We have also been wondering how texture appeals to the senses. Glossy, shiny, or rough and crystallised, we have wanted to fuse semi-precious gemstones with vibrant colour to have a direct impact on your happiness. With our new range of rings, we are all about touching, not just looking. These are the rings that will make you feel comfortable in any situation. In a meeting and kind of lost about what to say next? Nervous before a first date? Feel the smooth, familiar hard corners of your ring, and you will feel immediately at ease. What YAA YAA LONDON’s new ring line is all about, is bringing comfort and the unknown together, mixing the appeal of bright colours that will lift your everyday life and yet constitute an otherworldly piece of jewellery unlike any you’ve ever boasted.  Why? Because we believe in pushing ourselves beyond our boundaries. We believe in bringing you the comfort of glossy married with coarse. We believe in melting our habits into the unknown of everyday life with comfortable shapes that will help you define your style and mood of the day. In the end, it is all about fulfilling your goals and being happy - and that’s just what we’re here for. Whether you feel like a delicate rose petal or strong as an ox, at YAA YAA LONDON, we have the right rings for you this season!

Cher, Madonna, Jennifer Lopez, Ariana Grande, Colin Farrell, Zayn Malik, Rihanna, Jessica Alba, Beyoncé, Kim Kardashian, Anastasia. What do they have in common? Easy. The love for hoops as an ear ornament. A star of the ’80s and 90’s R&B and Hip Hop scene, and the style genesis of many a music and street-enamoured female, over the past decades, hoops have definitely paid their dues. Seriously though. Can you name a single celebrity from the entertainment industry who has not at least once publicly boasted big, shiny hoops on their ears? The hoop earring faces questions of popularity, cultural appropriation, fashion, and avant-garde excitement all rolled into one. A symbol of ancient and modern Latinx and Black cultures seemingly born in the Fertile Crescent, the hoop has slowly evolved and travelled to cuddle the entire world.  A Brief History of the Hoop Earring History of Hoop Earrings by YAA YAA LONDON Hoops weren’t born yesterday, nor did they appear with 80’s mixtape covers. Actually, hoop earrings represent one of the earliest forms of body modification.  Although we can now easily go to a piercer to get two brand new holes in our lobes to adorn with hoops, the ancient fashion accessory means so much more than most of us are even aware of. A status symbol often, a practical accessory for some, the hoops pull in style and trends year after year. Invariably, they tend to stick to an already history-laden silhouette that has crossed hundreds of centuries, bridging cultures and colours. Women of the Sumerian culture of Mesopotamia - set around what we now know as Iraq - wore gold hoops in a crescent shape around 2500 BC, as archaeologists have come to discover. Other powerful cultures around the Mediterranean Sea saw the hoop culture spread slowly in their population’s ears; empires of stature like Rome, Greece, and Egypt crafted hoops of all sizes and materials that touched emperors, pharaohs, and the mass alike. In Ancient Egypt, both men and women wore gold hoops as a status symbol and fashion statement piece. The Roman Empire saw hoops as a status symbol, led by Julius Caesar, who broadened their use as he wore gold hoops during his reign. The Japanese culture has also observed both Ainu men and women wearing brass hoop earrings, and the style has strongly emerged in working classes within Latin American and black communities. Hoops held a symbolic meaning for the pirate culture in the 17th Century since pirates often engraved their hoop with their home port name. In the case of an injury, or if the body was brought back to the shore by the waves, the hoop could help identify a pirate’s body and show where to send it back. The weight and size also defined the hoop earring’s worth, which generally represented enough to pay for a proper funeral. As the world became more globalized, more “developed,” and more gender-splitting, men almost lost the right to wear hoops in their ears and soon became oblivious to the use of earrings as a fashion accessory. Hoops on male ears became a symbol of marginalized cultures, like the punks.  From the 1980s onwards, however, during the apex of style, countercultures, and mind-broadening experiences, an ever-growing number of male celebrities have been spotted with gold or silver in their ears. Think George Michael. Hoops and fashion today Hoops style the most elegant outfits and hug the ear in an edgy and confident embrace, and runways have shown their potential more times than we can count. Designers such as Marc Jacobs, Marni, Gucci, Balmain, and many other big names of the fashion industry have distilled their latest fashion shows with declinations of the iconic hoop, that range from the huggie hoop to J-hoops or classic circular hoop earrings. Generally speaking, hoops spotted on the runways are becoming always bolder, always bigger, as a reflection of statement personalities.  The hoop attracts women of all cultures and backgrounds, deep-rooted in the entertainment industry that focuses on rebranding the culture with ever more oversize variations of the classic storyteller. Add pearls, gems, twist the hoop while it’s still hot, and you have got a timeless piece that stylishly envisions cultural bonds, from Dolce & Gabbana to Proenza Schouler. How to wear hoops? The hoop earring is such a simple accessory that you can marry it with literally anything. Keep the bold designs for sober outfits, as seen on the Dolce & Gabbana Spring 2020 or the Balmain Fall 2020 runways. YAA YAA LONDON HOOPS Slick hair back and afro styles attract the eye to the hoop. Use smaller hoops for your everyday outfits, and borrow design shapes from the runways for occasions.  Or, even better - you know what? This is fashion. Whether you wear your hoops as an acknowledgment of your culture or as a fashion gesture, just listen to yourself. Anyone can wear hoops, and the huge range of sizes makes them versatile and wearable for people of any age.  Big hoops will make you feel confident and will contribute to a happy mood. Smaller hoops are more convenient for work, and if you cannot wear the biggest version available, select small hoops with a twist, with a different colour or material. Whatever design you choose, know one thing: with hoops in your ears, you can never go wrong - even history is backing you up.

 As life continually throws hardships our way, one seemingly unimportant thing can easily save the mood and boost our day to day confidence: colour. As they all shine, various colours confer different perspectives, lending us inspired moments and energetic impulses that we sometimes don’t even know how to explain. Psychology of colour is an actual thing, a science studied by colour experts and sociologists worldwide who work tirelessly to crack the codes of hues, shades and variations. The results found by studies of colour are then applied to areas like marketing or fashion to ensure that the product is accepted, recognised and ultimately adopted by the consumer. Colours can improve our overall mood in the blink of an eye - once you know what potentially suits you and makes your brain flutter with ideas, all that is left to do is surround yourself with colours that gloss over your day from the moment you open your eyes. Colour, psychology and attractiveness   Vivid Ultra Mega Rings by YAA YAA LONDON   Colour is the first feature that we judge before deciding whether to place a product in the cart or back on the shelf. Before taste, smell, or touch, our eyes determine whether or not to trust a product. Similarly, when you look at yourself in the mirror, the colours you wear immediately define how you will trust the day and impact your confidence levels. Wearing black will convey class and elegance, while orange brightens up everyone’s day around you, highlighting a sense of uniqueness and suggesting an energetic and daring mind.  What if the colours you wear helped people form their first impression of you? Countless studies have been run to answer questions about confidence and mood while wearing bright colours. In a study published in the Evolutionary Psychology journal in 2010, researchers tried to understand the effect of colour on psychology and attractiveness, asking both men and women to wear T-shirts of various colours, after which they would be photographed and judged in terms of beauty. The study found that the subjects were judged more confident and attractive for both genders when wearing black, red, then blue, thus confirming that clothing colour has an immediate effect on attractiveness.  Colour Preferences and Behaviour   YAA YAA LONDON Ultra Mega Gemstone Rings   In his 2012 paper named Children’s Gender and Parents’ Color Preferences, sociologist and demographist Philip N. Cohen stresses that colour preferences appear to change from childhood to adulthood. From warmer tones, we tend to lean towards cooler, calmer colours as we grow, and another study run in 2003 by Joe Hallock found that the sampled population of 232 subjects selected blue as their favourite colour, regardless of gender, followed by purple for women, and green for males. However, far from being trivial data to launch a new product that will instantly boom or make you feel good in your skin, colours are tricky. People from various countries might prefer or avoid a range of colour due to customs, superstition, or the aura that they feel it has.  What we recommend doing is trying out various colours in front of the mirror, on a day where your confidence is top-level, so you can understand what would make you look like a snack in your own eyes. In Conclusion... Bright colours are intricately associated with the concept of confidence. At the end of the day, we all know deep down what looks good on us and what is pretty Meh-looking. Down the line, colours and textures that appeal most to our senses and convey health, energy and positivity are the ones that you should lean towards. By waking up all of your senses and triggering a feeling of wellbeing every time you look at this fabulous piece of jewellery you have just treated yourself to, colours can warm up your day and calm you down simultaneously. At some point, the good feeling turns into a state of calm and wellbeing. Whether you feel like looking bright and shiny or expect focus and clarity from your day, come back to this little guide when you feel boosting your confidence, lifting your mood, and starting your day on the right foot.

My husband is an excellent photographer so I thought it was time I gave his take on my YAA YAA LONDON handmade gemstone jewellery a shout out! So here it is. I am shouting about you husband!!     I particularly like the way he has captured my Savannah earrings – they are gold vermeil (sterling silver with 18k gold plating – also available in sterling silver) with chalcedony stone. He’s also managed to capture my turquoise howlite ‘Louisa’ ring beautifully.  YAA YAA LONDON Savannah Earrings Handmade gemstone earrings designed by YAA YAA LONDON Running a business is never easy so it really does help when you can pull in favours from your loved ones and friends, especially when they have amazing skills to offer.  YAA YAA LONDON Unique Gemstone Jewellery Louisa Trilogy Ring Take a look at more of my designs online at yaayaalondon.com. If you would like a closer look, you can ask your favourite fashion boutique to stock some of my jewels or visit one of my pop-up shops or events.  Thanks for reading Yvonne x

YAA YAA LONDON jewellery   YAA YAA LONDON jewellery - Models YAA YAA LONDON jewellery YAA YAA LONDON colourful rings YAA YAA LONDON jewellery YAA YAA LONDON Jewellery  I often have young up-and-coming style students, photographers, makeup artists, stylists etc approach me and share their appreciation for my jewellery designs which is so nice and very encouraging. Earlier in the year, I had the pleasure of being approached by the talented @jakobfrumusaki (photographer) @ayheavenly (make-up artist) and their team who asked if they could do a photoshoot using some of my gemstone jewellery. After some consideration I accepted their offer.  These images were taken earlier in the year. They have a wonderful Autumnal feel. They beautifully highlight the talent and skills of Jakob and his team. It is always interesting to see how other creatives style my jewellery.  I am adding some of these and other images to my jewellery product pages throughout the website and they will feature in some newsletters, social media posts and more.  Nice work Jakob, Heavenly and your team!  Yvonne

We have been working our semi-precious socks off lately! I had the pleasure of meeting a very talented artist and exhibiting at her outstanding gallery home recently.   Among her wonderful guests was the Editor of Surrey Magazine who had nothing but good things to say about YAA YAA LONDON which was very motivational.  Have you booked a private shopping event yet?!  Please get in touch – Jewellery Party / Shopping Event – Terms apply. Our Out of Africa range is growing in popularity.  Look out for more fashion accessories, bags and jewellery.  We usually exhibit our latest designs at shopping events before listing them online.   Shop online or visit us at a pop-up shop or stockist soon.  Please sign up online to receive our newsletter which will have dates of our upcoming public events.   Warm regards  Yvonne x

  Freshwater Pearl Bead Crystal Necklace (Long) Freshwater Pearl Bead Crystal Necklace Just when we think we'll stop making this style, we get requests for more!  Elegant Freshwater Pearl Bead Necklace with sparkly crystal embellishments in tones of silver and gunmetal.  These necklaces look fantastic on their own or worn layered with other necklaces.  This necklace would look beautiful for a wedding, on bridesmaids, a cocktail party or even when teamed with a chic black suit.  Have you seen the matching ring?   The baroque pearls are lovely and cool on the skin and very comfortable to wear.  This versatile necklace is excellent value for money as it can be worn in so many ways.  This will arrive in a YAA YAA LONDON gift box. YAA YAA LONDON Pearl Necklace flat lay by @_.s.a.s.h._ What are baroque pearls? "Baroque pearls are pearls with an irregular non-spherical shape. Shapes can range from minor aberrations to distinctly ovoid, curved, pinch, or lumpy shapes. Most cultured freshwater pearls are baroque because freshwater pearls are mantle-tissue nucleated instead of bead nucleated. Cultured saltwater pearls can also be baroque, but tend to be more teardrop-shaped due to the use of a spherical nucleation bead."

My name is Yvonne and I’m the owner and founder of YAA YAA LONDON. For as long as I can remember, I’ve always enjoyed making things look stylish and well put-together. Although originally coming from a career in the Legal field, I always had a desire to do something creative on the side. I studied Make-up Artistry and beauty in London & Windsor. Once I had that in the bag, I had a desire to do more, I added selling jewellery to my skill-set and realised that I had true passion for semi-precious gemstone jewellery because of the natural unique beauty of each stone. I was born and raised in London, but my family originate from Ghana, West Africa where people love to make colourful stylish clothes and jewellery with individual patterns.  With encouragement from friends, family and my wonderful husband, I followed my passion and embarked on jewellery design and personal styling allowing me to combine my talents and passions. I thrive on the feedback from my happy customers and clients.  People often say that they “love the name” of my business and ask where it comes from: YAA YAA is a Ghanaian name, and my initials are YAA – having grown up in London and being based in London, the pairing of the two names was an obvious choice and something close to my heart.  Please check back regularly for my latest designs.  Yvonne  About Us – YAA YAA LONDON

We are designing, sourcing and creating behind the scenes, as well as taking a much-deserved holiday. Do you want me to incorporate any colours to the OUT OF AFRICA range? Now is the time to let me know. Do you like vibrant colours or subtle tones? Let me give you the confidence to wear both, with style.  Keep in  touch for more updates. 

  With the success of my affordable semi-precious stone jewellery collection, I decided that it was time to design a luxury range for customers wanting something a little more special and yet still unique. The YYL LUXE range features colourful semi-precious gemstones but this time, my bold designs are in 24k gold vermeil, 22k rose gold and 925 sterling silver. After much research I found that there was a gap in the market for a pairing of high-end precious metals and bold and bright gemstones in simple styles with a directional feel. Founded by me, Yvonne, a gemstone jewellery designer and personal stylist, I source materials from all over the world and use stones like smoky quartz, amazonite, agate, moonstone, onyx, lapis, fresh water pearls and druzy. I can only give you a sneak peak for now, sorry, but stay tuned for the big reveal.  It will be worth the wait! Yvonne x