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  YAA YAA LONDON 'Molten Heart' Gold Rings in Navy Blue & Black Grey   For centuries, heart-shaped jewellery has been a popular choice, and for a good reason. As universally recognised as a symbol of love, affection, and romance, this powerful piece makes the perfect gift to a loved one or worn as a symbolic statement of self-love and empowerment. Our new ‘MOLTEN HEART’ collection was inspired by our founder, Yvonne’s, experience of feeling the overwhelming love from her friends and family following her pregnancy and later birth of her daughter.  The origins of heart-shaped jewellery can be traced back as early as the 15th and 16th centuries, becoming a statement to show one’s affection for another. Since then, it has become a popular choice for jewellery designers around the world. Traditionally, the heart represents love, affection, and romance. It signifies the bond between two people and is often gifted as a symbol of commitment, making it a popular gift to a loved one on special occasions. Nevertheless, two people are not always needed to spread the love these pieces boast. They can also be worn as a symbol of self-love and empowerment, reminding those who wear it to love themselves and to embrace their individuality. Heart-shaped jewellery comes in a variety of styles, from simple and elegant to bold and extravagant. One of the most popular types of heart-shaped jewellery is the heart-shaped necklace. This type of jewellery is often given as a gift to a loved one or partner as it is worn close to the heart. Our ‘Molten Heart’ necklace was created to inspire its wearer to be bold, beautiful and stand out from the crowd. As a strong statement piece, this necklace features a stunning turquoise blue heart-shape stone on a glorious chunky golden chain and is perfect when you need a reminder to show yourself some love.   YAA YAA LONDON 'Molten Heart' Necklace   Another popular type of heart-shaped jewellery is the heart-shaped ring. This type of jewellery is often given as a symbol of love and commitment and can be worn on the ring finger. Our ‘Molten Heart’ ring is a statement piece which oozes luxury. Set upon a romantic thick gold or silver plated band is a stunning juicy heart shaped stone with gold/silver plating pumping throughout its grains.    YAA YAA LONDON 'Molten Heart' Gold Rings in Navy Blue and Black Grey   In recent years, heart-shaped jewellery has become increasingly popular among younger generations. Heart-shaped earrings are also trendy options for those looking to add a touch of love and romance to their everyday style. Our ‘Molten Heart’ Earrings are handcrafted as an elegant accessory to elongate the neck. This stunning mix of dazzling semiprecious stones and gemstones are set upon an 18ct gold-plated brass earrings available in a range of colour combinations.   YAA YAA LONDON 'Molten Heart' Earrings Green Pink   In conclusion, heart-shaped jewellery has a long history and deep symbolism that continues to be popular in modern culture. It represents love, affection, and romance and can be worn as a symbol of self-love and empowerment. With a variety of styles available, combined with the unique beauty of semi-precious stones, there's a heart-shaped piece of jewellery for everyone. So whether you're giving a gift to a loved one or treating yourself, heart-shaped jewellery is a beautiful and timeless choice. Feeling inspired? Shop our ‘Molten' Range

  We can all certainly remember the last time we’ve pronounced the words “I’m having a terrible day! I’m not feeling comfortable in my short skirt/tight jeans/cropped top! Ugh! I hope no one can see it’s too tight/revealing!”.     And we have all chosen a bright-colored sweater to cheer us up on a rainy day at least once. And some are still trying to tell us that fashion does not play a huge part in our daily mood? Along with makeup and jewellery, it does influence your attitude and spirit more than we tend to think.  Just as we tend to judge books by their cover and people by their appearance, we unconsciously want to seem like the best version of ourselves. We never choose a garment randomly. We never the house with an asymmetrical eyeliner. And we wouldn’t buy jewelry that doesn’t please our eyes when we look at it.  Yes, in the end, fashion, jewellery, and makeup are all about happiness. In any way you look at it, this trio of appearance-changers is an absolute reference to our mental health.  When you feel uncomfortable with yourself, that’s usually when you probably do your most beautiful makeup look. You just want to feel like THAT woman. Being preppy and at ease in your clothes will make you confident. Fashion, Makeup, and Jewelry have imposed themselves as an essential key to balance our emotions. They have the secret power to help us find the person that we are. They are also crucial to help you express your current vibe and infinitely modify it.  So whichever area of the aesthetics you want to play on, open your eyes and look around. There are endless possibilities that can help improve the way you see yourself and interact with the world.  

Our jewels have become part of our daily life. From the plastic ones from our childhood to the ones we got as a present from a beloved one, it is understandable that one would like to keep them forever.  However, jewels that we love most might erode faster than we wish if they lack proper care and attention. To help you keep your jewellery fresh and looking dapper for longer, here are some tips on how to store and care for it.  First things first: you have to get to know your jewellery. The material it is built from, the process used to create it, and even how it should be cleaned. We give you a few tips on how to keep your jewellery pretty for longer here.  Knowing your jewellery ensures you know how to care for it to keep it fresh, and even what types of materials and stones you like for future purchases. We often recommend wiping the jewellery with a clean cloth to make it look bright and dandy again. If you’d like a specific product to use, there are a few good options of jewellery cleaning products available online and the jewellery care card included in every order has some of the best recommendations too, so pleased keep hold of it!  Jewellery Care Caring for your jewellery also means storing it properly. The box you received with your proposal ring is not only pretty and decorative but also an appropriate cocoon for your favorite jewels. Choose the most qualitative storage you can find: price doesn’t count when it comes to the things you cherish most.  We can not stress enough the reasons why you should keep your jewellery in separate boxes. Detangling your necklaces is annoying, but it also causes damages to the material and gemstones!  Finally, avoid wearing your jewels during what we could call 'indelicate activities'. Sleeping, showering, training at the gym, cleaning,… All of these activities contribute to damaging your rings, bracelets, or necklaces, especially when you use chemical products.  The last piece of advice we could give you is to treat your jewellery with love and patience, and always remember that every piece is unique and one of a kind.    For any additional questions about your jewellery care, feel free to contact:  customercare@yaayaalondon.com. Our team will be happy to assist you!

You become your thoughts. The water is greener where you water it, and every ounce of positivity transcends the layers of the day. As we are constantly hit by society’s crazy expectations of beauty and fashion standards and expected to showcase extreme outgoingness and sensitivity, it can be hard to let our true personality shine through confidently. “All the world’s a stage, and all the men and women merely players”. Shakespeare forecast the need for hiding to preserve your innocence and confidence, and that seems to be the perfect spot where fashion comes into play. Confidence becomes your style, and your style becomes you. You grow into a pattern of positivity that seems innate shortly after allowing yourself to feel and evolve.  And when positivity becomes you, peace takes over. Just like martial arts masters avoid fighting, the most confident of us withdraw from the drama, and serenity and quietness take over.  Yes, you can be quiet and confident.  is all about that deep confidence, the kind that resurfaces when you least expect it, in waves of kindness and open-mindedness. Quietly Confident Earrings Confidence? Confidence comes with knowing your self-worth. The world can be terrifying, and unending negative thoughts that we’ve sometimes held on to steadily for years can be a tremendous challenge. If we stop for a moment, can we even just begin to imagine how far we can go with confidence as an ally? Confidence can help you move mountains, and much like the serenity that accompanies a rock-hard mindset, it is to be built up over time, thought by thought, action by action. Confidence is built in the closet, in the dark and silence, off stage, in the depths of the inner self that you never really show anyone else. The real plague is to stop taking the time to stop. With practice, you will be capable of handling your mind and interrupt all thoughts that are not efficiently participating in your self-growth. Yes, but how? To build your confidence, you need to take the time to assess your skills and tolerate who you are. At the beginning of the practice of confidence, it is not about self-love. How can you love yourself if you do not understand what love is? Self-love happens once you have taken the habit of doing things for that body, for that mind, without any other motivation than letting it breathe and expand into its full potential. You need to look at yourself objectively and understand the strengths and values that this entity, who is yourself, can offer the world. Groom your thoughts as you groom yourself, tackle your inner challenges with conviction. When you ease yourself into suspended moments for yourself, the structure of your life and the way you see yourself will flow together in a realistic sense of accomplishment that sparks up a soothing aura around you. With great power comes great responsibility and great confidence also comes with a responsibility; that of elevating the others around you. Fashion and Confidence When confidence flows in your veins, fashion becomes a playground. All you want to do is play with colours, and extravagant needs are born. You feel like matching textures to the place you will be going to that day, soirée rhymes with satin, and jewellery becomes your quiet best friend. For some, like Michael Kors, accessories are the exclamation point of a woman’s outfit. It states you as irreplaceable, different and shows that you own it. You own yourself, you own the whole of the fashion world, and you own the situation. However, as Coco Chanel stated: “It is the unseen, unforgettable, ultimate accessory of fashion that heralds your arrival and prolongs your departure.” The perfect ornament inspires fantasms of power and freedom. What is, really, confidence, if not the freedom to be yourself and choose to be noticed quietly? Quietly Confident: The quest for the unusual We believe that a carefully picked piece of jewellery presents you as an authoritative figure from the first look. Not only are you wearing a solid piece of reality that defines your mood perfectly, but you also own the freedom to stand out elegantly. And that is how we have reimagined our Quietly Confident collection. Bold is the new black. However, many everyday encounters make basic a must-have - and we have chosen to offer you the best of both worlds. Irregular-shaped stones mounted in an easy-to-wear shape, weight, and style. Your choice of fashion accessories determines the first impression that people have of you. Are you a trendsetter despite yourself? If yes, then earrings that are ‘sisters, not twins’ are your new understated go-to ornament. We have worked on subtly brushed gold metallic pieces that we have married with Agate crystal-lined stones - and if we need to go further into a quietly confident statement, we would pair these stunningly textured earrings with a Pinky Ring, a Duo Ring… or both, really. The only dilemma is to choose the perfect colours to match your ever-changing styles: yellow gold with cobalt, magenta and white, or rose gold with emerald. How to choose? Just look at who you were yesterday, who you are today, and who you want to become tomorrow. The answer will determine the perfect piece to match your goals. YAA YAA LONDON Earrings Quietly Confident Earrings Quietly Confident Earrings Quietly Confident Earrings  

Texture is a garment for the mind and an atmosphere for the memory. Enchanting drops of water when the rain starts sliding down the bus windows when you need to travel across the city. Thick cream on a cake, a remembrance of so many past pleasures that your mouth instantly starts watering when thinking of your next treat meal. Our memory associates those textures with various emotions that can energise us and contribute to an incredible mood boost. Texture provides visual and tactile sensations and memories and immediately draws attention. If you choose a velvety dress, the cloth will give volume to the body shape with a subtle play on light. If you go for a duller fabric, the texture will flatten your curves and deviate smoothly from your body’s natural proportions. And that is what texture is all about: illusion. It gives you the opportunity to play around with style with relatively important freedom. You can create a balance or crush proportions into asymmetry to transform the most common shapes into a new product of your mind.  Textures & Memory: A Close Relationship We are humans. We crave touch and exist in the world through nothing but our senses. As babies, we found comfort in the warmth of our mother’s arms and the smell of familiarity. As toddlers, when our mum would take us on a shopping spree, everything on this adventure would look bright and shiny. Little did we appreciate our mum and dad telling us off when we would reach for some glossy teapot or a little bag of colourful sweets, and the whole thing often ended in a crisis right in the middle of the supermarket. Didn’t it? Crisis days are over. You are now a grown person, completely able to enjoy the beauty of an object without touching it. In fact, in this world where artists are still sometimes regarded as aliens, most of us have been raised and conditioned to appreciate beauty without touching. Without feeling. 'INNER STRENGTH' GEMSTONE GOLD COCKTAIL RING Chances are, you still remember some of those bright childhood moments when you would be allowed to touch and feel. You might vaguely remember those shiny red shoes your mum got you as a young child. You might remember the pleasure of the flat shade when you were playing in the schoolyard on a hot May day. Textures are inviting and naturally blow in calm, comfort, and relaxation in the middle of stressful days. “The past becomes a texture, an ambience to our present.” - Paul Scott The Comfort of Texture With life experience, you can tell how you are going to feel even before touching something. But we think that the world should be touched. Texture should be felt to infuse movement into your days. Life is so unexpected always that any detail that can bring you comfort is essential. In the end, what you remember is always the feeling, and we are all about bringing a little bit of risk into our carefully organised lives.  We are all attracted to the unknown. We would all love to drop everything for a couple of days (or weeks - or even months, sometimes!). We are humans, which means that by definition, we want what we cannot have, or the opposite of what we usually have. Has it ever happened to you that you wished to drink a frosty glass of lemonade in the middle of searing summer hotness? Or, when it is cold, all that you are thinking of is the fire crackling in the fireplace while you are all rolled up in a warm cosy blanket…  Textures can make us feel absolutely at ease because they bring us the knowledge that we are attached to a known world. And comfort often helps us be more productive because no matter how far into society’s margins we want to disappear, we need to feel that we are not lost.  YAA YAA LONDON 'FOCUS' MATTE BLACK ONYX GOLD STATEMENT RING YAA YAA LONDON’s Take On Texture: Take the Risk Taking the risk. This is precisely what we have been working on lately; on bringing back the sense of primitive humanity and countering a feeling less life. We have also been wondering how texture appeals to the senses. Glossy, shiny, or rough and crystallised, we have wanted to fuse semi-precious gemstones with vibrant colour to have a direct impact on your happiness. With our new range of rings, we are all about touching, not just looking. These are the rings that will make you feel comfortable in any situation. In a meeting and kind of lost about what to say next? Nervous before a first date? Feel the smooth, familiar hard corners of your ring, and you will feel immediately at ease. What YAA YAA LONDON’s new ring line is all about, is bringing comfort and the unknown together, mixing the appeal of bright colours that will lift your everyday life and yet constitute an otherworldly piece of jewellery unlike any you’ve ever boasted.  Why? Because we believe in pushing ourselves beyond our boundaries. We believe in bringing you the comfort of glossy married with coarse. We believe in melting our habits into the unknown of everyday life with comfortable shapes that will help you define your style and mood of the day. In the end, it is all about fulfilling your goals and being happy - and that’s just what we’re here for. Whether you feel like a delicate rose petal or strong as an ox, at YAA YAA LONDON, we have the right rings for you this season!

Cher, Madonna, Jennifer Lopez, Ariana Grande, Colin Farrell, Zayn Malik, Rihanna, Jessica Alba, Beyoncé, Kim Kardashian, Anastasia. What do they have in common? Easy. The love for hoops as an ear ornament. A star of the ’80s and 90’s R&B and Hip Hop scene, and the style genesis of many a music and street-enamoured female, over the past decades, hoops have definitely paid their dues. Seriously though. Can you name a single celebrity from the entertainment industry who has not at least once publicly boasted big, shiny hoops on their ears? The hoop earring faces questions of popularity, cultural appropriation, fashion, and avant-garde excitement all rolled into one. A symbol of ancient and modern Latinx and Black cultures seemingly born in the Fertile Crescent, the hoop has slowly evolved and travelled to cuddle the entire world.  A Brief History of the Hoop Earring History of Hoop Earrings by YAA YAA LONDON Hoops weren’t born yesterday, nor did they appear with 80’s mixtape covers. Actually, hoop earrings represent one of the earliest forms of body modification.  Although we can now easily go to a piercer to get two brand new holes in our lobes to adorn with hoops, the ancient fashion accessory means so much more than most of us are even aware of. A status symbol often, a practical accessory for some, the hoops pull in style and trends year after year. Invariably, they tend to stick to an already history-laden silhouette that has crossed hundreds of centuries, bridging cultures and colours. Women of the Sumerian culture of Mesopotamia - set around what we now know as Iraq - wore gold hoops in a crescent shape around 2500 BC, as archaeologists have come to discover. Other powerful cultures around the Mediterranean Sea saw the hoop culture spread slowly in their population’s ears; empires of stature like Rome, Greece, and Egypt crafted hoops of all sizes and materials that touched emperors, pharaohs, and the mass alike. In Ancient Egypt, both men and women wore gold hoops as a status symbol and fashion statement piece. The Roman Empire saw hoops as a status symbol, led by Julius Caesar, who broadened their use as he wore gold hoops during his reign. The Japanese culture has also observed both Ainu men and women wearing brass hoop earrings, and the style has strongly emerged in working classes within Latin American and black communities. Hoops held a symbolic meaning for the pirate culture in the 17th Century since pirates often engraved their hoop with their home port name. In the case of an injury, or if the body was brought back to the shore by the waves, the hoop could help identify a pirate’s body and show where to send it back. The weight and size also defined the hoop earring’s worth, which generally represented enough to pay for a proper funeral. As the world became more globalized, more “developed,” and more gender-splitting, men almost lost the right to wear hoops in their ears and soon became oblivious to the use of earrings as a fashion accessory. Hoops on male ears became a symbol of marginalized cultures, like the punks.  From the 1980s onwards, however, during the apex of style, countercultures, and mind-broadening experiences, an ever-growing number of male celebrities have been spotted with gold or silver in their ears. Think George Michael. Hoops and fashion today Hoops style the most elegant outfits and hug the ear in an edgy and confident embrace, and runways have shown their potential more times than we can count. Designers such as Marc Jacobs, Marni, Gucci, Balmain, and many other big names of the fashion industry have distilled their latest fashion shows with declinations of the iconic hoop, that range from the huggie hoop to J-hoops or classic circular hoop earrings. Generally speaking, hoops spotted on the runways are becoming always bolder, always bigger, as a reflection of statement personalities.  The hoop attracts women of all cultures and backgrounds, deep-rooted in the entertainment industry that focuses on rebranding the culture with ever more oversize variations of the classic storyteller. Add pearls, gems, twist the hoop while it’s still hot, and you have got a timeless piece that stylishly envisions cultural bonds, from Dolce & Gabbana to Proenza Schouler. How to wear hoops? The hoop earring is such a simple accessory that you can marry it with literally anything. Keep the bold designs for sober outfits, as seen on the Dolce & Gabbana Spring 2020 or the Balmain Fall 2020 runways. YAA YAA LONDON HOOPS Slick hair back and afro styles attract the eye to the hoop. Use smaller hoops for your everyday outfits, and borrow design shapes from the runways for occasions.  Or, even better - you know what? This is fashion. Whether you wear your hoops as an acknowledgment of your culture or as a fashion gesture, just listen to yourself. Anyone can wear hoops, and the huge range of sizes makes them versatile and wearable for people of any age.  Big hoops will make you feel confident and will contribute to a happy mood. Smaller hoops are more convenient for work, and if you cannot wear the biggest version available, select small hoops with a twist, with a different colour or material. Whatever design you choose, know one thing: with hoops in your ears, you can never go wrong - even history is backing you up.

 As life continually throws hardships our way, one seemingly unimportant thing can easily save the mood and boost our day to day confidence: colour. As they all shine, various colours confer different perspectives, lending us inspired moments and energetic impulses that we sometimes don’t even know how to explain. Psychology of colour is an actual thing, a science studied by colour experts and sociologists worldwide who work tirelessly to crack the codes of hues, shades and variations. The results found by studies of colour are then applied to areas like marketing or fashion to ensure that the product is accepted, recognised and ultimately adopted by the consumer. Colours can improve our overall mood in the blink of an eye - once you know what potentially suits you and makes your brain flutter with ideas, all that is left to do is surround yourself with colours that gloss over your day from the moment you open your eyes. Colour, psychology and attractiveness   Vivid Ultra Mega Rings by YAA YAA LONDON   Colour is the first feature that we judge before deciding whether to place a product in the cart or back on the shelf. Before taste, smell, or touch, our eyes determine whether or not to trust a product. Similarly, when you look at yourself in the mirror, the colours you wear immediately define how you will trust the day and impact your confidence levels. Wearing black will convey class and elegance, while orange brightens up everyone’s day around you, highlighting a sense of uniqueness and suggesting an energetic and daring mind.  What if the colours you wear helped people form their first impression of you? Countless studies have been run to answer questions about confidence and mood while wearing bright colours. In a study published in the Evolutionary Psychology journal in 2010, researchers tried to understand the effect of colour on psychology and attractiveness, asking both men and women to wear T-shirts of various colours, after which they would be photographed and judged in terms of beauty. The study found that the subjects were judged more confident and attractive for both genders when wearing black, red, then blue, thus confirming that clothing colour has an immediate effect on attractiveness.  Colour Preferences and Behaviour   YAA YAA LONDON Ultra Mega Gemstone Rings   In his 2012 paper named Children’s Gender and Parents’ Color Preferences, sociologist and demographist Philip N. Cohen stresses that colour preferences appear to change from childhood to adulthood. From warmer tones, we tend to lean towards cooler, calmer colours as we grow, and another study run in 2003 by Joe Hallock found that the sampled population of 232 subjects selected blue as their favourite colour, regardless of gender, followed by purple for women, and green for males. However, far from being trivial data to launch a new product that will instantly boom or make you feel good in your skin, colours are tricky. People from various countries might prefer or avoid a range of colour due to customs, superstition, or the aura that they feel it has.  What we recommend doing is trying out various colours in front of the mirror, on a day where your confidence is top-level, so you can understand what would make you look like a snack in your own eyes. In Conclusion... Bright colours are intricately associated with the concept of confidence. At the end of the day, we all know deep down what looks good on us and what is pretty Meh-looking. Down the line, colours and textures that appeal most to our senses and convey health, energy and positivity are the ones that you should lean towards. By waking up all of your senses and triggering a feeling of wellbeing every time you look at this fabulous piece of jewellery you have just treated yourself to, colours can warm up your day and calm you down simultaneously. At some point, the good feeling turns into a state of calm and wellbeing. Whether you feel like looking bright and shiny or expect focus and clarity from your day, come back to this little guide when you feel boosting your confidence, lifting your mood, and starting your day on the right foot.

My name is Yvonne and I’m the owner and founder of YAA YAA LONDON. For as long as I can remember, I’ve always enjoyed making things look stylish and well put-together. Although originally coming from a career in the Legal field, I always had a desire to do something creative on the side. I studied Make-up Artistry and beauty in London & Windsor. Once I had that in the bag, I had a desire to do more, I added selling jewellery to my skill-set and realised that I had true passion for semi-precious gemstone jewellery because of the natural unique beauty of each stone. I was born and raised in London, but my family originate from Ghana, West Africa where people love to make colourful stylish clothes and jewellery with individual patterns.  With encouragement from friends, family and my wonderful husband, I followed my passion and embarked on jewellery design and personal styling allowing me to combine my talents and passions. I thrive on the feedback from my happy customers and clients.  People often say that they “love the name” of my business and ask where it comes from: YAA YAA is a Ghanaian name, and my initials are YAA – having grown up in London and being based in London, the pairing of the two names was an obvious choice and something close to my heart.  Please check back regularly for my latest designs.  Yvonne  About Us – YAA YAA LONDON